EA Hopes for Future Spore Label

Speaking as part of the financial conference call following EA’s Q1 earnings, CEO John Riccitiello talked briefly about his hopes for the upcoming September launch of Will Wright’s Spore and his aspirations for the IP. Much like Wright’s incredibly successful The Sims led to the creation of an entire label within EA, Riccitiello commented that he thought it would be great if a couple years from now EA would need to discuss whether a separate Spore label would be necessary at the company.

He definitely doesn’t want to think too far ahead, however. Right now, his focus is on the launch and following up on the strong momentum the Spore Creature Creator has started. "It’s a little bit like pool," he said. "...if we spend too much time setting up the second shot, we could miss the first shot."

That said, Riccitiello also mentioned that Spore could have monetization opportunities in the future, with EA possibly selling additional creature parts, body parts, plant parts, etc.