AMD selling consumer electronics line?

Besides announcing a $1.19 billion loss for Q2 and the promotion of Dirk Meyer to CEO, one additional bit of news AMD announced with their Q2 results were their plans to divest themselves of their consumer electronics unit they acquired when they purchased ATI. AMD was mum on specifics at the time, but with the company strapped for cash, a sale of the CE unit makes the most sense. Now one analyst believes that Broadcom could be a potential buyer: 

"We believe that Broadcom is a likely candidate to acquire AMD's consumer TV business for about $250-$375 million as it has a comfort level and history with integrating former ATI products and management," said analyst Doug Freedman of American Technology Research Inc., in a report. 

"The business includes DTV chips that are sold into major name brand digital TVs. We believe Sony and Samsung as well has HiSense (China) are all ATI customers," he said. "We also view the handset-based product line as available for sale; however, we are unable to identify a potential buyer given the limited customer base."