Today, Intergi announced that it has launched a new global sales initiative. As part of this program, the advertising network has extended its sales contacts into China, Australia, and the U.K. Intergi has appointed a Director of Sales for a new Chinese office as part of this expanded sales effort.
"Many marketers today don't realize or harness the power and reach of the gaming industry as a viable means of targeting consumers en masse," said Jayson Dubin, president of Intergi. "The gaming industry generates more revenue than CD music sales and movie box office; and is responsible for more time spent online than any other entertainment form."
"The industry average click rate is currently at .20, whereas Intergi realizes click rates averaging .50 through proprietary optimization software, with many programs returning click rates as high as 1.5%," continued Dubin. "With new deals pending, we are fast becoming the go-to partner for many media buyers and marketing managers worldwide."
Intergi has recently signed partnerships with SOE and K2 Network. To find out more about Intergi, please read GameDaily BIZ's Ad Watch.
