Atari to Distribute Empire Interactive Titles

Following its first profitable quarter in years, Atari happily sent word today that they've reached a multi-year distribution agreement with Empire Interactive (a subsidiary of Silverstar Holdings).

The deal specifies that Atari has secured distribution rights to "a number of branded, consumer friendly video game titles to be released in North America in calendar 2008 and 2009." To start, three titles are planned for launch this September: Animal Paradise (DS), Pipe Mania (DS, PSP, PS2 and PC), and Unsolved Crimes (DS). In addition, later in the fall period Hello Kitty: Big City Dreams (DS) will ship. Atari said it will jointly market the titles with Empire.

"Empire's strong product lineup is a great addition to Atari's distribution portfolio, allowing both companies the opportunity to extend their reach to the growing mass market gaming audience," said Jim Wilson, Atari CEO. "Their branded, competitively priced titles offer retailers an attractive slate for the upcoming holiday season."

"Empire and Atari are both dedicated to providing fans with better gaming experiences, and this new partnership will allow Empire to reach the widest consumer audience during this upcoming holiday season," said Karim Farghaly, Vice President of Sales for Empire Interactive. "We are confident that Atari's North American distribution network will expand our retail presence and maximize our title sales."

"Partnering with a major brand like Atari will ensure a strong presence for Empire's titles in all major North American retailers. Our business plan calls for aggressive growth in the US and with its new, dynamic management team, Atari is the ideal partner to help us achieve our goals," added Clive Kabatznik, President and CEO of Silverstar Holdings.