Niko Partners announced today the results of their study on Chinese Internet cafes. The study shows that the $20 billion industry helps generate roughly 40% of the business for the $2.5 billion online gaming industry in China. Niko's "China's Internet Cafes Study 2008" also features a layout of the hardware specifications of the roughly 21.9 million PCs installed in cafes throughout China and the regulations governing the estimated 185,000 Internet cafes nationwide.
"As video game publishers look to break into and successfully compete in the burgeoning Chinese market, it is critical that they understand underlying consumer behaviors and how Internet cafes are a critical component of China's online game market," said Lisa Cosmas Hanson, managing partner of Niko Partners. "This study takes into account a survey of 507 cafes in 18 cities providing insight to online game operators and publishers, and will help business development executives from both PC hardware and game software companies make sound decisions as they increase their emphasis on China's market."
To purchase a copy of "China's Internet Cafes Study 2008," please email info@nikopartners.com.
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