EA Sports Taking Over Tennis

EA Sports announced today that it is extending its tentacles into pro tennis. An as-yet-to-be-named new tennis franchise will be launched for the major console platforms in 2009, starting with a Wii version that will be the first EA Sports game to use Nintendo's Wii MotionPlus accessory for the Wiimote.

From the press release:

"As we look to expand the EA SPORTS brand and captivate sports fans from around the world with rich new interactive experiences, it was obvious that the renaissance we're seeing in the sport of tennis provides us with a big opportunity," said Peter Moore, President, EA SPORTS. "Our new tennis franchise, coming first to the Wii, will put fans right into the action and provide the excitement, tension and drama that true champions feel in legendary matches – like the classic from Wimbledon just last month."

EA SPORTS will bring tennis to life and allow players to experience the pressure and excitement of competing in the greatest theaters in the game, and it will be the only videogame to feature the All England Lawn Tennis Club – home of The Championships, Wimbledon. The all-new EA SPORTS tennis franchise will offer innovative ways to play, both as or against the greatest players from the past or present, letting you control the ball and work the court like you never have before in a tennis videogame.

Gee, you had to know that EA would work in an exclusive in there somewhere. More at the official website.