EA Sports Sees Active Sales, Plans to Expand

EA Sports today announced that EA Sports Active has sold over 600,000 units in under two weeks of availability. Given the success, the company is already working on a expansion for the fitness game, featuring 30 new activities targeting the upper and lower body in addition to cardio. The EA Sports Active expansion will have activities like step aerobics, squash and water skiing.

"We're delighted by the overwhelming response to EA Sports Active," said Peter Moore, President, EA Sports. "This is, by far, the most successful launch of any Wii title in EA history, and even more encouraging is that our second week sales worldwide were as strong as our first week. Not only are we off to a great start at retail, but the feedback from people who are getting off the couch, breaking a sweat and using EA Sports Active to support living a healthier lifestyle, is that it is changing their lives."

The EA Sports Active expansion will release during late 2009.