Exclusive: First Details of U.S. PS3 Slim Marketing Blitz

The announcement of the new PS3 Slim at $299, although expected, was one of the most impactful announcements that the video gaming industry will see all year, so naturally a huge advertising campaign will follow it. While many of the PS3 ads in recent years have been serious in their tone with a harder edge, Sony Computer Entertainment America is taking a different strategy this time. IndustryGamers has been provided with complete video of the numerous TV spots (unfortunately, we're only allowed to share stills... see below).

If you remember the MLB '09 The Show ads from earlier this year, with the Red Sox's Dustin Pedroia sparring with "Director of Game Accuracy" Kevin Butler, the nature of these ads will be immediately apparent. Sony is reaching out to a broad audience with these ads, and even takes the time to poke fun at themselves and fervent industry watchers. Overall, we feel these ads are a huge step up from the old "white room" PS3 ads (the crying baby version of which made our list of Video Game Ads Gone Wrong).

Stay tuned to IndustryGamers for our exclusive interview with Peter Dille, SCEA's senior vice president of marketing and PlayStation Network, and Eric Hirshberg, president and chief creative officer of ad agency Deutsch LA.