Activision Unveils Wee 1ST Brand

Activision announced today that they are launching a new brand that will focus on Wii products. Called Wee 1ST, this new initiative will highlight products developed specifically for the Wii. The first titles to be launched under this new brand will be Little League World Series 2008, Rapala Fishing Frenzy and Dancing with the Stars: Get Your Dance On, all launching in Fall 2008.

"The Wii is introducing new audiences to gaming," said Dave Oxford, Activision Publishing. "Clearly, the Wii's accessible controls are changing how the audience plays games and how we look at game design. This initiative is designed to showcase games that take full advantage of the Wii's capabilities."

Activision said they intend to back up the new Wee 1ST brand with a national television and print advertising campaign starting this fall. The publisher also will feature the branding on the front of all boxes and at retail locations nationwide.